Dirty Deals

Brief | Knowing customers come to Gopuff for “shy buys” and vices, find a cheeky, creative concept to market the ability to deliver these to them. Craft messaging to garner social media attention.

Solve | I pitched and collaborated: “Dirty Deals Week. A week of ducking good deals.”

Result | Hundreds of social media callouts and an over 140% WoW increase in sexual health and CBD categories.

In-app message:

Homepage banner:

Category banner for sex toys:

Category banner for smoke shop:

Select social media mentions:

Brief | Use the year’s biggest candy sales to drive subscription program sign ups.

Solve | Used promo forward, simple messaging across assets.

Result | 57% WoW increase in subscriptions. And 31% click-through-rate on Halloween vs. benchmark of ~1%. 

Halloween

Push notification:

In-app message: 

Krispy Kreme

Brief | Optimize Krispy Kreme sales in relevant markets by driving awareness of product offerings and promos.

Solve | Employed comedic messaging to keep information fun & fresh.

Result | The program was significantly reinvigorated prompting merch to invest in a longer campaign and the ability to sustain sales without promos.